OVERVIEW:

I had the unique opportunity to be the first design hire on the CloudHealth marketing team. CloudHealth is a highly-technical SaaS solution to complex problems that many businesses face in the ever-changing cloud landscape. The challenge I tackled as a designer, was translating these complex ideas into beautiful, visual solutions that make the CloudHealth platform easier to understand.

I led design on projects of all sizes, driving brand evolution and adoption across the company and in the field. I provided in-depth cross-functional support for hundreds of initiatives and worked 1:1 with the C-suite and founders on high-visibility presentations and graphics. Regardless of the project, my goal remained the same: to exceed expectations creating memorable, vibrant visuals that told the CloudHealth story, driving the brand forward.

CloudHealth Technologies was acquired by VMware in October 2018, becoming CloudHealth by VMware. Post-acquisition, I led the CloudHealth/ VMware brand integration, including redesigning our logo and transitioing all creatives. I continue to manage the brand today, slowly aligning more with VMware. Here’s a sample of some of the branding projects I am most proud of.

MY ROLE:

Lead Graphic Designer
Brand Manager
Creative Campaign Strategy
Video Editing
UX / Responsive Web Designs
Marketing Collateral
Vendor Sourcing and Management