Features Overview

 

Overview

InMotion Hosting is a web hosting service that provides a variety of hosting products, from Shared to VPS, WordPress to Dedicated Servers, and more. The business was started in 2001, and the website and brand design had not been updated since 2013. Furthermore, the company is planning on adding higher-end products in the near future. For these reasons, our team realized our brand and company needed a refresh that both modernized our look, and appealed to more enterprise & high-tech customers. 

The initial scope of this project was to redesign the highest-trafficked pages, as well as any pages linked from the home page and the main navigation. We also included a rework of our promotions, new email templates, and social media profiles.

 

My Role
Lead UI/UX Designer

The Team
Sr. Web Manager
Sr. Content Writers
External Development Agency

Tools Used
Adobe XD
Adobe Illustrator
Drupal

Revitalizing a Brand to Align with Future Goal

The current brand styles for CloudHealth were outdated. They were also designed when the majority of our customers were smaller start-ups. Therefore, they appealed much more to that type of persona. This did not fit the company’s growth trajectory for enterprise prospects seeking out an enterprise cloud management solution. Additonally, the way the site was originally built left us in a limited space to accelerate SEO and demand generation growth plans.

Key Goals

  • Create a modern and consistent style across all visual elements.

  • Emphasize our superior customer service and support.

  • Attract a more technologically proficient customer, but do not intimidate users interested in our less robust products.


Feature 1

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Feature 2

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Feature 3

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